What is SEO & PPC?
Search Engine Optimisation (SEO)
SEO is a way of improving your websites traffic (traffic meaning visitors) and quality of the traffic from search engines such as Google and Yahoo.
If your website is Search Engine Optimised then your website will appear higher up on search engine listings depending on what keywords your website is using to be targeted through. For example if we optimise you website for the keywords “emergency plumber wales chester” then when someone searches for “Emergency Plumber in Chester” your likely to have the number one place on the search engine.
Search Engine Optimisation is a mixture of optimised coding and reading content on your website. We make sure your meta description and web page title is keyword optimised.
We can not guarantee that we will get you to number one place on search engine listing but we will do our very best to get you as close as we can to the top.
Pay Per Click Advertising (PPC)
Advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.
